The Short Version:
EDU/X stands for Education Experience Design — a mindset, a model, and a movement built around one essential truth:
📌 Great plans in education don’t matter if they fall apart when people come into contact with them.
In other words, strategy is important. So is content. So are systems, tools, and policies.
But none of it matters if we ignore the actual experience of students, teachers, staff, and families.
📌 EDU/X is about designing with those experiences and stakeholders in our minds and in the room.
The Long Version (But Not Too Long):
The idea was born out of the marriage of my work in education and my work in the design space, owning and operating a logo and web design firm. After years of working in classrooms, districts, and in the edtech industry, I kept seeing the same pattern:
- Smart people made well-intentioned decisions.
- The rollout looked great on paper.
- But when it hit the real world? It missed the mark.
Why? Because experience wasn’t part of the design process.
In the world of UX (User Experience), this would never fly. You’d never launch a product without testing how it feels to use, how it flows, how it supports the goals of its user. You’d design with intention.
EDU/X is that same principle — applied to education.
Even better news, rather than replacing the humans in this process, generative AI is enabling even more ability to scale these ideas than ever before!
The EDU/X Impact Framework
We’ve built a model that looks at five key attributes:
- Pedagogy – How we teach
- Content – What we teach
- Technology & Tools – What supports we use
- Community – Who we involve
- Learning Environment – Where and how learning happens
Each area has intangibles (things like agency, simplicity, connection) and measurables (actual data points you can track). And the model is flexible to meet your needs and goals, not “one-size-fits-all”.
And the whole point? To help you build education experiences that actually work for the people experiencing them.
Why it Matters
Because every day, in every classroom, in every district and organization… people are experiencing what we create.
We can’t afford to be blind to that.
We have to design better — not just from the top down, but from the inside out.
And if we do it right?
We build systems that are inclusive, responsive, and wildly more effective.